The AdweekMedia/Harris Poll asked consumers what advertising vehicles are most effective for bargain hunters. The results showed that consumers generally felt no one medium was more effective than another. However, those between the ages of 35 and 44 were more likely to say that online ads were the most effective, followed by TV and newspaper/magazine ads. Regardless of the medium, the most common answer was that no one ad medium had an advantage over another.
If you are the bargain hunter, you can use in-store text messaging to your advantage. Simply write down the item number and invite shoppers to text it for a discount. Mystery discounts can range from 10 percent to 100 percent, depending on the product. Most text messaging platforms have a feature that allows random replies. Other ways to deliver instant discounts include apps and QR codes. You can use a combination of these methods to reach your bargain hunter audience.
If you are trying to target Bargainhunter.medium.com in a local area, you can offer mobile discounts. The best way to do this is to create a special mobile discount app. A simple QR code is enough to deliver instant discounts and allow customers to redeem these savings instantly. Once the consumer downloads the app, they can immediately use it to get the discount. If you are targeting customers in an online store, you can offer an additional discount by texting the item number to a specific mobile number.
In-store text messaging is another way to attract bargain hunters. You can put a price tag on a product that invites shoppers to text the number in order to receive a discount. You can also offer a mystery discount that ranges from ten percent to 100 percent. You can also use QR codes or apps that offer instant discounts. This will ensure that customers come back again. A few tips to attract bargain hunters:
Make mobile marketing easy. Give bargain hunters a good experience. Provide a fast Wi-Fi connection in your store. A mobile-friendly website should make it easy to shop from their phone. In-store mobile marketing can also be done by using apps and QR codes. Many people use their smartphones to shop online and text messages have become a popular tool for retailers. It's important to keep in mind that bargain hunters are the type of shoppers who are willing to pay top prices.
In-store texting is another method to attract bargain hunters. You can place a price tag on a product and invite shoppers to text the number to receive a discount. A mystery discount can range from 10 percent to 100 percent. Moreover, you can use applications and QR codes to deliver discounts instantly. And the best part is that they are compatible with social media. They complement each other. Hence, mobile marketing is becoming a very important tool in the retail industry.
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